SocialBridge

Statistics · updated October 2026

Influencer marketing statistics India 2026

What creators charge, what a view costs and what campaigns deliver — worked out from the rate cards and Reel views of the 107 creators on the SocialBridge roster (13.9M combined reach), across Amravati, Aurangabad, Bhandara, Chandrapur, Dhule, Jalgaon, Jalna, Mumbai, Nagpur, Nanded, Nashik, Patna, Wardha, Yavatmal. The page updates itself whenever a rate card changes. Every figure has its own citation — free to quote with a link.

How much does an Instagram Reel cost in India?

A nano creator (under 10K followers) charges a median ₹2,000 for one Reel, and a micro creator (10K–100K) a median ₹11,000. Prices are before GST, for a Reel posted on the creator's own profile.

  • ₹11,000

    is the median price of one Instagram Reel across all creators on the SocialBridge roster, before GST.

    Based on 37 creators

  • ₹2,000

    is the median price of an Instagram Reel from a nano creator (under 10K followers); most charge between ₹1,500 and ₹2,500.

    Based on 9 creators

  • ₹11,000

    is the median price of an Instagram Reel from a micro creator (10K–100K followers); most charge between ₹5,000 and ₹13,000.

    Based on 19 creators

  • ₹38,000

    is the median price of an Instagram Reel from a mid-tier creator (100K–500K followers); most charge between ₹30,500 and ₹56,500.

    Based on 4 creators

  • ₹43,000

    is the median price of an Instagram Reel from a macro creator (500K+ followers); most charge between ₹43,000 and ₹86,000.

    Based on 5 creators

How much do nano influencers charge in India?

Nano creators (under 10K followers) are the cheapest way into creator marketing. Here is what they charge per deliverable on our roster, before GST.

  • ₹2,000

    is the median a nano creator charges for one Instagram Reel (typical range ₹1,500–₹2,500).

    Based on 9 creators

  • ₹3,000

    is the median a nano creator charges for one collab Reel (also on the brand's profile) (typical range ₹2,000–₹4,000).

    Based on 9 creators

  • ₹3,000

    is the median a nano creator charges for one UGC video (typical range ₹2,000–₹4,000).

    Based on 5 creators

  • ₹1,000

    is the median a nano creator charges for one video Story (typical range ₹500–₹1,000).

    Based on 9 creators

  • ₹500

    is the median a nano creator charges for one Instagram Story (typical range ₹500–₹1,000).

    Based on 9 creators

  • ₹500

    is the median a nano creator charges for one reshare of the brand's post (typical range ₹500–₹1,000).

    Based on 9 creators

What is the average CPV and CPM for influencer marketing in India?

Across 36 creators whose rate and usual Reel views we know, a brand pays a median 83 paise per view — about ₹833 per 1,000 views. Smaller creators usually cost less per view, because they price on followers while their Reels often travel further.

  • 83 paise

    is the median cost per view (CPV) of an Instagram Reel: the creator's Reel price divided by the views their Reels usually get.

    Based on 36 creators

  • ₹833

    is the median cost per 1,000 Reel views (CPM) when a brand pays a creator directly.

    Based on 36 creators

  • 66 paise

    is the median cost per view for nano creators (under 10K followers).

    Based on 9 creators

  • 61 paise

    is the median cost per view for micro creators (10K–100K followers).

    Based on 19 creators

  • ₹6.22

    is the median cost per view for mid-tier creators (100K–500K followers).

    Based on 4 creators

  • ₹3.81

    is the median cost per view for macro creators (500K+ followers).

    Based on 4 creators

  • 66 paise

    is the median cost per view for Lifestyle creators.

    Based on 13 creators

  • ₹5.97

    is the median cost per view for Tech creators.

    Based on 8 creators

  • 91 paise

    is the median cost per view for Entertainment creators.

    Based on 3 creators

  • 61 paise

    is the median cost per view for Food creators.

    Based on 3 creators

How many views does an Instagram Reel get compared with followers?

Followers are not views. This is what a creator's usual Reel (the median of their recent Reels, not their best one) gets as a share of their follower count.

  • 147%

    of their follower count is what a typical Reel from a nano creator (under 10K) gets in views — about 3.8K views.

    Based on 13 creators

  • 28%

    of their follower count is what a typical Reel from a micro creator (10K–100K) gets in views — about 10.4K views.

    Based on 58 creators

  • 9%

    of their follower count is what a typical Reel from a mid-tier creator (100K–500K) gets in views — about 16K views.

    Based on 30 creators

  • 15%

    of their follower count is what a typical Reel from a macro creator (500K+) gets in views — about 85.5K views.

    Based on 3 creators

How much does an Instagram Story cost compared with a Reel?

Every other deliverable is priced off the Reel. For micro creators (10K–100K followers) on our roster:

  • 18%

    of a Reel's price is what micro creators charge for one Story.

    Based on 19 creators

  • 27%

    of a Reel's price is what micro creators charge for one video Story.

    Based on 16 creators

  • 73%

    of a Reel's price is what micro creators charge for a UGC video (made for the brand to post, not posted by the creator).

    Based on 13 creators

  • +18%

    more than a regular Reel is what micro creators charge for a collab Reel, which also appears on the brand's profile.

    Based on 18 creators

Do influencer rates differ by city in India?

Yes — brands pay creators differently from city to city. These are the cities where we have enough priced creators to publish a figure.

  • ₹5,200

    is the median Reel price of creators based in Nagpur.

    Based on 21 creators

What results do influencer campaigns get in India?

Numbers from campaigns we ran, with the full breakdown in each case study.

  • 51.4 lakh

    total views in the BTP Group campaign run by SocialBridge.

    Case study →

  • 50.7 lakh

    creator views in the BTP Group campaign run by SocialBridge.

    Case study →

  • 4.6 lakh

    likes in the BTP Group campaign run by SocialBridge.

    Case study →

  • 34.6 lakh

    views in the Oppo campaign run by SocialBridge.

    Case study →

  • 48

    creators in the Oppo campaign run by SocialBridge.

    Case study →

  • 12

    cities in the Oppo campaign run by SocialBridge.

    Case study →

How we got these numbers

  • Prices come from the published rate cards of the creators on our public roster — 37 of them price a Reel today. They are what a brand pays through SocialBridge, before GST.
  • Usual views are the median views of each creator's recent Reels, leaving out Reels still collecting views, so one viral post doesn't inflate them.
  • Cost per view is each creator's Reel price divided by their usual views; we publish the median.
  • Audience size is Instagram followers plus YouTube subscribers: nano under 10K, micro 10K–100K, mid-tier 100K–500K, macro 500K and up.
  • We only publish a figure for a group of at least 3 creators, so no single creator's rate can be read off the page.

Using these figures

You are welcome to quote any figure in an article, report or presentation (CC BY 4.0). Please credit SocialBridge with a link to this page — the “Cite this” button on each figure copies a ready citation.

<a href="https://www.socialbridge.agency/reports/influencer-marketing-statistics-india">Influencer Marketing Statistics India 2026 — SocialBridge</a>

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