Nagpur xFactor

Nagpur xFactor is one of the largest pages the city has produced, with more than 415,000 followers and a formula printed on its own profile: eat, click, news, travel. Run by Amir Sheikh, it takes whatever is trending nationally and gives it a Nagpuri twist, which is why the jokes land here in a way an imported reel never quite does.

The feed works as a noticeboard as much as entertainment. A walkathon at Ambazari on Sunday morning. Vidarbha's biggest garba and the eleven-day workshop leading up to it. A felicitation at a real estate awards night. If something is happening in the city this week, there is a good chance the page has already told 400,000 people about it.

The account has been covered in Lokmat and Dainik Bhaskar, and it is verified — the two things that tend to separate a local page that lasts from one that spikes and fades.

For an event, a launch or a restaurant in Nagpur, this is close to the largest single megaphone available in the city.