Raj Debgupta

Raj Debgupta has been posting as Dapper De for eight years, seven of them working with brands — a run almost nobody in Indian short-form has matched, and one he marked publicly rather than quietly.

The combination on his profile is the unusual part: fashion and finance, in the same feed, for the same audience. A Cartier Tank unboxed. An iPhone priced at an effective 51,900 and the maths behind why. A golf-facing townhome development introduced the way a property brochure never manages. A 124-year-old jeweller relaunched in a new look. Aspiration and arithmetic, held together by someone comfortable in both.

He works between Nagpur and Mumbai with a verified account, more than 131,000 followers on Instagram and a YouTube channel alongside. The audience skews towards people with money to spend and an interest in spending it well, which is a narrower and more valuable group than a raw follower count suggests.

For luxury, real estate, jewellery, watches or finance, this is one of the few creators in the region who can carry a high-ticket product without it looking borrowed.