Instagram profile review

Both, and the gap between them is the point. The average is what most rate tools quote; one viral reel can lift it many times over. The middle reel — the median — is closer to what the next reel will get. When the two are far apart, this report says so and tells you which number to plan around.

Likes plus comments on each recent reel, against the follower count, averaged across the reels. It is then compared with what accounts of that size usually get, which falls as an account grows — around 4.5% under 10K followers and nearer 1% above a million.

The numbers are read from the public profile and the wording is worked out from them with fixed rules — not written by a language model. That means the same profile read twice says the same thing, and nothing in the report is invented.

Yes, as long as it is public. Brands use it to check a creator before paying, and creators use it on themselves before pitching. Nothing private is read, and the creator is not told.

Some accounts hide view and like counts, and a private or age-restricted profile cannot be read at all. Without views on at least one reel there is nothing to measure, so the report is not guessed.