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BTP Group: 50 lakh views for a family of Nagpur brands in one summer

Eleven creators, 34 posts and 50.7 lakh views for BTP Resort & Farmhouse, BTP Inn Nagpur, BTP Buses and Faizan Islamic Tours — May to July 2026.

May – July 2026Instagram
Total views
51.4 lakh
90 posts
Creator views
50.7 lakh
34 creator posts
Likes
4.6 lakh
1,474 comments
Creators
11
from Nagpur and beyond
Accounts promoted
6
one group, six brands
Followers gained
1,695
on the accounts that tracked it

The client

The campaign

BTP Group runs several businesses in and around Nagpur — BTP Resort & Farmhouse, BTP Inn Nagpur, BTP Buses and Faizan Islamic Tours — and wanted each of them better known on Instagram over the summer.

Between May and July 2026, SocialBridge put eleven creators on the brands: a day out at the resort, a stay at the inn, bus journeys, Umrah tours and the group's own milestones. Each creator made the content in their own style, and the brands posted alongside.

The result: 34 creator posts drew 50.7 lakh views and 4.6 lakh likes. Counting the brands' own posts, the campaign passed 51 lakh views across 90 posts.

Two creators did much of the lifting. Saud Khan's Reel "Please don't give up", made at BTP Resort & Farmhouse, crossed 20 lakh views on its own. Almin Raza's Umrah Reel for Faizan Islamic Tours reached 9 lakh views and over 1.5 lakh likes, and his BTP Inn stay crossed 5 lakh.

The accounts grew too: over the period Faizan Islamic Tours gained 1,120 followers, BTP Buses 381 and BTP Resort & Farmhouse 164.

What worked: a mix of creators with big reach for the headline Reels, and local Nagpur creators — Unfunny Sahil, Fam Feed, Anchor Aqsa Waheed, Nagpur Focus and others — who kept the brands in front of the city week after week.

Top Reels

The best performers, by views. Tap one to watch it on Instagram.

By account

A post that promoted more than one brand counts under each.

AccountPostsViewsLikesAvg views / postFollowers gained
BTP Resort & Farmhouse222,455,923135,880111,632+164
BTP Inn Nagpur21781,39365,54137,209+30
BTP Group161,400,871156,56587,554—
BTP Cabs & Buses8792,81396,71599,101+381
Faizan Islamic Tours301,021,180162,44834,039+1120
Siraj Sheikh10614,04260,10961,404—

By month

MonthPostsViews
May 2026102,150,807
June 2026471,458,659
July 2026331,532,648

The creators

11 creators, by views.

What worked

  • Reach and trust do different jobs. Two creators with very large reach — Saud Khan and Almin Raza — produced most of the views; local Nagpur creators kept the brands in front of the city every week.
  • Faith and family content travelled furthest for the tours brand: Almin Raza's Umrah Reel alone reached 9 lakh views and helped Faizan Islamic Tours gain 1,120 followers.
  • Spreading posts over three months kept the group visible all summer, instead of one spike and silence.
  • Collab posts on the brands' own accounts turned creator reach into followers the brands keep.

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Link to this case study

Took part, or writing about it? Link to the full report — free to quote with credit.

<a href="https://www.socialbridge.agency/work/btp-group-summer-campaign">BTP Group × SocialBridge: BTP Group: 50 lakh views for a family of Nagpur brands in one summer</a>