Tech Ticks

Tech Ticks is Rohit Shroff, and the account is the short-form half of one of India's larger Hindi tech operations. The long-form half is Invention Destroy on YouTube, a channel he runs with his brother that has grown to roughly 870,000 subscribers by doing something unglamorous consistently: buying the phone, using it, and saying plainly whether it is worth the money.

The Instagram feed is faster and closer to the ground. Flipkart sale pricing on the day it changes. An affordable 5G phone with a 120Hz screen and a 6,000mAh battery, explained in the terms people actually shop by. A deal that looks too good, checked before anyone acts on it. It is service journalism at reel length, in Hindi, for viewers who are about to spend money and would rather not get it wrong.

What holds the audience is the absence of hype. Devices get tested rather than announced, verdicts come with reasons, and the channel has been open about the work behind it — the scripting, the camera setups, the rewriting of an explanation until it is simple enough to be useful.

Across Instagram and YouTube the reach is close to 930,000, concentrated among Hindi-speaking buyers in tier-two and tier-three India. For a brand, this is a demanding audience and a valuable one: they will not take a claim on trust, but they will act on a recommendation they believe.