A micro-influencer is usually defined as a creator with somewhere between 10,000 and 50,000 followers. For a national brand that sounds small. For a local one, it is often exactly right.
Why smaller creators work for local brands
- Their audience is close by. A Nagpur creator with 20,000 followers usually has more of them in Nagpur than a national creator with ten times as many.
- Their followers know them. At this size, comments are conversations, and a recommendation reads as advice from a person rather than a post from a page.
- They give a campaign more attention. The shoot is done properly and quickly, because your brief is not one of forty that month.
- They cost less, so you can book several. Four micro-creators give four different takes on the same place — which looks like word of mouth rather than an advert.
These are the Nagpur micro-influencers we work with, all under 50,000 followers when we last updated it in October 2026. Some are on our roster and some we have worked with on campaigns; the cards show which, with live numbers.
Comedy and entertainment
Hunain The Cringe Boy
Comedy · Lifestyle · Entertainment — Wardha, MH
Comedy and lifestyle from Nagpur and Wardha.
On the SocialBridge roster · view profile →
48K
reach
Comedy at his own expense for a young audience across Nagpur and Wardha.
Unfunny Sahil
Comedy · Lifestyle · Entertainment — Nagpur, MH
I Create Videos On Real Life With Fun Elements In That . I Am Mainly known for hosting local comedy and talent shows like Nagpur Ka Latent, college student vox pops/roasts, and relatable comedic reels.
On the SocialBridge roster · view profile →
33K
reach
Host of Nagpur Ka Latent and the college vox pops — able to deliver a live room as well as a reel.
RJ Farhan
Entertainment · Media — Nagpur, MH
Radio Mirchi morning RJ, anchor and actor — Nagpur events, conversations and civic stories.
On the SocialBridge roster · view profile →
16K
reach
Radio Mirchi's morning RJ, an anchor and an actor — on air, on stage and on Reels, with Nagpur events and civic stories.
Lifestyle and fashion
Simran Poptani
Lifestyle
Fashion, real estate, beauty, travel and luxury — Nagpur and Mumbai.
On the SocialBridge roster · view profile →
37K
reach
Fashion, beauty, interiors and property, with festival guides the city saves.
Syed Saleha Fatma
Lifestyle · Tech · Fashion
Journalism student and digital creator.
On the SocialBridge roster · view profile →
29K
reach
Portrait-led styling from a journalism student building a portfolio.
Priyal Giri
Lifestyle · Fashion · Travel — Nagpur, MH
UGC creator — lifestyle, travel, fashion and food from Nagpur.
On the SocialBridge roster · view profile →
21K
reach
A UGC creator — usable creative at a fraction of production cost.
Alisha Meshram
Lifestyle · Fashion — Nagpur, MH
Lifestyle, mindset and fashion — glow-up content and UGC.
On the SocialBridge roster · view profile →
45K
reach
Lifestyle, mindset and fashion, with Reels that regularly travel past the follower count.
Shital Wasatkar
Fashion · Lifestyle · Beauty — Nagpur, MH
Nagpur's saree woman — fashion, beauty, food and fitness, with sarees styled with a personal twist.
On the SocialBridge roster · view profile →
41K
reach
Nagpur's saree woman — fashion, beauty, food and fitness.
Divya Ashok
Fashion · Beauty · Lifestyle — Nagpur, MH
Model and cosmetologist — fashion, runway and skincare across Nagpur, Surat and Pune.
On the SocialBridge roster · view profile →
24K
reach
A runway model and cosmetologist: fashion with an eye for skin and grooming.
Gayatri Wandhare
Beauty · Fashion — Nagpur, MH
Minimal and modest makeup and fashion, from Nagpur.
On the SocialBridge roster · view profile →
24K
reach
Minimal and modest makeup and fashion.
Anaida Anthony
Lifestyle · Beauty · Fashion — Nagpur, MH
Lifestyle, beauty and fashion creator from Nagpur — UGC and paid collaborations.
On the SocialBridge roster · view profile →
20K
reach
Lifestyle, beauty and fashion, with UGC on offer.
Shivani Sameer Sharma
Fashion — Nagpur, MH
Certified fashion stylist — styling, personal shopping and fashion content.
On the SocialBridge roster · view profile →
11K
reach
A certified fashion stylist and personal shopper.
Suhani Singh
Lifestyle · Education · Health — Nagpur, MH
MBBS student in Nagpur — medicine, student life and lifestyle.
On the SocialBridge roster · view profile →
17K
reach
An MBBS student in Nagpur posting medicine, student life and lifestyle — a voice young audiences trust on health and study.
Nikhil Deshpande
Lifestyle · Vlogs — Nagpur, MH
Lifestyle and personal blog from Nagpur.
On the SocialBridge roster · view profile →
16K
reach
A personal blog of Nagpur life, in Reels and in writing.
Food and the city
Payal Biswas
Food · Travel · Fashion — Nagpur, MH
Food, travel and shopping across Nagpur and Chandrapur.
On the SocialBridge roster · view profile →
26K
reach
Food, travel and shopping between Nagpur and Chandrapur.
Anchor Aqsa Waheed
Food · Tech · Lifestyle — Nagpur, MH
On the SocialBridge roster · view profile →
25K
reach
An anchor who hosts the viewer through markets, festivals and new outlets.
Faizan Ali
Entertainment · Vlogs · City Explore — Nagpur, MH
On the SocialBridge roster · view profile →
20K
reach
City vlogs and property, for an audience in the middle of decisions.
Nagpur Focus
Media · Lifestyle · Travel — Nagpur, MH
Nagpur through Our lens — culture, food and city highlights.
On the SocialBridge roster · view profile →
17K
reach
Food, culture and landmarks — the places a local would defend.
Sufsar
Lifestyle · Food · Entertainment — Nagpur, MH
Sufiyan & Rukhsar — couple, family and lifestyle content with lots of humour.
On the SocialBridge roster · view profile →
12K
reach
A couple posting food, family and occasions, with a lot of humour.
Adnan The Savage
Lifestyle · Comedy · Food — Nagpur, MH
On the SocialBridge roster · view profile →
10K
reach
Finds it, tries it, tells you the price — neighbourhood-level discovery.
My Jafar Nagar
City Explore · Media · Food — Nagpur, MH
Jafar Nagar's neighbourhood page — local food, events, news and openings in one of Nagpur's liveliest areas.
On the SocialBridge roster · view profile →
16K
reach
Jafar Nagar's neighbourhood page — local food, events, news and openings in one of Nagpur's liveliest areas.
Business, tech and more
Prince Beyond Logic
Motivational · City Explore · Podcast — Nagpur, MH
Authority branding and business content, with the Beyond Logic podcast.
On the SocialBridge roster · view profile →
34K
reach
Business and the region's growth, for decision-makers.
FasTech
Tech · Media · Gaming — Nagpur, MH
Trending tech and camera comparisons.
On the SocialBridge roster · view profile →
17K
reach
English tech tips for students and young professionals.
Umaid Sheikh
Fitness
Athlete and fitness creator.
On the SocialBridge roster · view profile →
12K
reach
A genuine athlete talking to people who already train.
Umair Afnan
Lifestyle · Food · Business
On the SocialBridge roster · view profile →
10K
reach
Nagpur at eye level, with small local businesses filmed properly.
How to run a micro-influencer campaign
- Book four to six creators rather than one, across slightly different audiences.
- Give each the same message but let them say it their own way.
- Stagger the posts over two weeks so the city keeps hearing about you.
- Measure by the action you want — visits, calls, bookings — not by likes.
Read how to pick a creator for a local launch and what reels cost, or see everyone in Nagpur.