Comedy is the most shared kind of content in India, and the hardest to buy well. Done right, a brand becomes part of a joke people forward to their family group. Done wrong, it is the thirty seconds everyone skips.
These five comedy creators are on the SocialBridge roster. They are listed by reach; the numbers on each card are live.
Mubeen Saudagar
Mubeen Saudagar
Comedy · Lifestyle · Entertainment — Mumbai, MH
Actor, stand-up comedian and voice artist — the voice of HoneyBunny. Co-runs MG Content Studio with Gaurav Dubey.
On the SocialBridge roster · view profile →
1.4M
reach
A stand-up comedian, mimicry artist and actor whose voice most Indian households know without matching it to a face — he voices Honey and Bunny in Sony YAY!'s Honey Bunny Ka Jholmaal, and every character in the Hindi dub of Oggy and the Cockroaches. He came up through Comedy Circus, Comedy Nights Bachao and the rest of the television circuit, and is credited with impressions of more than 150 actors. Today his channel, MG Content Studio, drops Bollywood legends' voices into this week's headlines.
Best for: a brand message that can be carried in a famous voice — and a national audience raised on the films he impersonates.
Aarish Shah
Aarish Shah
Lifestyle
On the SocialBridge roster · view profile →
1M
reach
The kind of short video people send to their family group before they have finished watching it. Everyday situations, a sharp turn at the end, and a face doing most of the work — a format that travels without translation.
Best for: mass consumer brands, where the product can be written into the situation rather than bolted on at the end.
Kya re bhai Tannu
Kya re bhai Tannu
Comedy
On the SocialBridge roster · view profile →
275K
reach
Tanveer Shaikh's reels run on the energy of the phrase you throw at a friend just before he does something stupid. Recently the work has become more produced — teasers and short films as well as single-take reels.
Best for: scripted brand stories, now that he carries longer pieces as well as quick ones.
Hunain The Cringe Boy
Hunain The Cringe Boy
Comedy · Lifestyle · Entertainment — Wardha, MH
Comedy and lifestyle from Nagpur and Wardha.
On the SocialBridge roster · view profile →
48K
reach
A name you give yourself before anyone else can, and reels that work the same way: the joke is usually on him. His audience across Nagpur and Wardha is young and regional — the group that decides which phrases a city repeats next month.
Best for: youth products in Vidarbha, where a creator laughing at himself can carry a brand without it feeling bought.
Unfunny Sahil
Unfunny Sahil
Comedy · Lifestyle · Entertainment — Nagpur, MH
I Create Videos On Real Life With Fun Elements In That . I Am Mainly known for hosting local comedy and talent shows like Nagpur Ka Latent, college student vox pops/roasts, and relatable comedic reels.
On the SocialBridge roster · view profile →
33K
reach
A host as much as a creator — known for Nagpur Ka Latent and for college vox pops where a stranger's answer is the punchline. Because his audience comes to live shows, he is one of the few creators who can deliver both a room and a reel.
Best for: on-ground activations, college campaigns and anything that benefits from real people reacting.
Putting a brand inside a joke
- Let the creator write it. They know what their audience finds funny; a brief should give the message and the no-go areas, not the script.
- Keep the product in the story, not at the end. The best integrations would be half as funny without the product.
- Never make the customer the joke. Make the creator, the situation or the rival the joke.
- Agree the disclosure. Paid comedy still needs an "#ad" or "paid partnership" label under ASCI rules — it does not have to kill the joke.
See every comedy creator on our roster, or read what reels cost before you plan a budget.