Summi Henna Vibe

Summi runs one of Nagpur's busiest henna accounts, and she runs it with her sister Faraziya Ansari. Most of the city's mehndi artists post finished hands. The sisters post the day: the order coming in, the drive out to it, the client's reaction when the paste comes off, and occasionally the booking that went wrong.

That choice shows in the numbers. Her best Reels have run to 1.2 million, 787,000 and 374,000 views against 29,000 followers — the kind of multiple that only happens when an account travels far outside its own following. A normal week sits closer to 11,000 views, which is still better than a third of her followers on an ordinary post.

She also teaches. The online class is a real part of the business, not a sideline, and her YouTube channel — Summivlog, 18,300 subscribers across 176 videos — is where the longer versions live: full orders, event days, the occasional recipe.

She and Faraziya are invited to beauty and mehndi events around Nagpur and well past it, often together, and they film those too. For a brand, that is two things at once: a skilled pair of hands in close-up, and an audience that watches them work rather than scrolling past a finished photo.