Faizan Ali

Faizan Ali films Nagpur as a place to live in rather than a place to look at. Property comes up constantly — a house for sale in Itwari, another in Kharbi, sand at below market rate for anyone mid-build — alongside vlogs, city exploration and the occasional mission that fails on camera.

That mix is unusual and it works. The audience treats the page as both entertainment and a noticeboard: the same viewer who watched a joke on Monday scrolls past a listing on Thursday and knows someone it suits. He works in Hindi and English, with about 18,700 followers on Instagram and a YouTube channel alongside.

For a brand, the useful part is intent. Property, construction material, home services and local retail all reach people here who are in the middle of a decision — not browsing, but buying.