Report · updated October 2026
What creators charge in 2026
What a brand actually pays for a Reel, a Story, UGC or a YouTube video, by the size of the creator's audience. These are not guesses or survey answers: they are worked out from the published rate cards of the 38 creators on the SocialBridge roster, and the page updates itself whenever a rate card changes.
₹2,000
is the median price of one Instagram Reel from a nano creator (under 10K followers).
₹11,000
for a Reel from a micro creator (10K–100K) — most brands' sweet spot for reach per rupee.
+18%
more for a collab Reel, which also appears on the brand's own profile, than for one posted only by the creator.
18%
of a Reel's price is what one Story costs from the same micro creator.
Looking for cost per view, views against followers or campaign results? Influencer marketing statistics India 2026 →
Rates by audience size
Median price per piece, with the middle half of creators in brackets. Rupees, before GST. A dash means fewer than 3 creators in that group price it — too few to publish.
| Deliverable | Nanounder 10K | Micro10K–100K | Mid-tier100K–500K | Macro500K+ |
|---|---|---|---|---|
| Instagram Non Collaboration Reel | ₹2,000₹1,500–₹2,5009 creators | ₹11,000₹5,000–₹13,00019 creators | ₹38,000₹30,500–₹56,5004 creators | ₹43,000₹43,000–₹86,0005 creators |
| Instagram Collaboration Reel | ₹3,000₹2,000–₹4,0009 creators | ₹13,000₹6,300–₹16,00018 creators | ₹51,000₹35,500–₹80,0004 creators | ₹64,000₹54,000–₹1,07,0005 creators |
| Instagram UGC | ₹3,000₹2,000–₹4,0005 creators | ₹8,000₹7,000–₹11,00013 creators | ₹27,000₹23,000–₹56,5003 creators | ₹36,500₹34,500–₹53,0004 creators |
| Instagram Video Story | ₹1,000₹500–₹1,0009 creators | ₹3,000₹1,400–₹4,00016 creators | — | — |
| Instagram Story | ₹500₹500–₹1,0009 creators | ₹2,000₹1,000–₹2,80019 creators | ₹8,000₹5,000–₹15,0004 creators | ₹11,000₹11,000–₹16,0005 creators |
| Instagram Reshare | ₹500₹500–₹1,0009 creators | ₹1,750₹1,000–₹2,80018 creators | ₹8,000₹5,000–₹13,5004 creators | ₹11,000₹11,000–₹16,0005 creators |
| YouTube Shorts | — | ₹6,000₹5,500–₹6,3003 creators | ₹27,000₹19,000–₹48,0003 creators | — |
| YouTube Dedicated | — | — | ₹48,000₹34,500–₹72,5003 creators | — |
How it's worked out
- Every creator on our public roster with a rate card, 38 today.
- Audience size is Instagram followers plus YouTube subscribers. Nano is under 10K, micro 10K–100K, mid-tier 100K–500K, macro 500K and up.
- Prices are what a brand in Nagpur pays through SocialBridge, before GST.
- We show the median and the middle half, never a single creator's rate, and only where at least 3 creators price that piece.
What moves the price
- Usage rights — running the creator's video as your own ad costs extra.
- Exclusivity — keeping a creator off competing brands for a period.
- Category — tech, finance and beauty creators charge more than general entertainment.
- Bundles — a Reel with Stories costs less than buying each piece alone.
Want exact prices?
Tell us your product and budget and we'll send a shortlist of creators with their real rates within a day. You can also browse every creator's page, or read the full guide to influencer marketing costs in India.
Quoting these numbers? Please link to this page and credit SocialBridge. Questions about the data: hi@socialbridge.agency.