Free tool · for brands

What will my influencer campaign cost?

Choose how many creators of each size you want and what each one makes. The estimate uses the median rates of the 38 creators on our roster, with the range most deals land in, and the views their Reels usually get.

Nano (under 10K)

Micro (10K–100K)

Mid-tier (100K–500K)

Macro (500K+)

Each creator makes

Add one Story from each creator

Estimated budget · 5 creators

₹55,000

usual range ₹25,000–₹65,000 · before 18% GST (₹64,900 with GST)

About 52.1K views from the posts, at roughly ₹1.06 per view — counting the Reels only, at each creator size's usual views.

Medians from our roster's rate cards. The final number moves with the creators you pick, usage rights and deadlines. Get a shortlist with exact rates in 24 hours →

Questions

How is the budget worked out?

For each creator size we take the median price of the deliverable you picked from our roster's rate cards, and the middle half of prices for the range, then multiply by the number of creators. Views use the median views a Reel from that size of creator usually gets.

Is it better to hire many small creators or one big one?

For reach per rupee, several nano and micro creators usually beat one big name — they cost less per view and reach different audiences. One bigger creator is better when you need a recognisable face or a single launch moment.

Does the budget include GST and usage rights?

The main figure is before GST; the 18% GST total is shown under it. Usage rights — running a creator's video as your own ad — are charged on top, per month.

How do I get exact prices?

Send us your brief and we share a shortlist of creators with their exact rates within 24 hours, with no agency fee on top of the creator's rate right now.