Free tool · for brands

Is this creator worth the price?

Enter what a creator quoted and the views their Reels usually get. You get the cost per view and per 1,000 views — and how it compares with the median ₹0.83 per view brands pay across our roster.

Price quoted (₹)

Views (expected or delivered)

For a quote, use the creator's usual views — the middle of their last 10 Reels.

Enter a price and views to see the cost per view.

Questions

What is CPV in influencer marketing?

Cost per view: what you pay the creator divided by the views the post gets. A ₹15,000 Reel that gets 50,000 views costs ₹0.30 per view. It lets you compare a big creator with a small one on what you actually buy — people watching.

What is CPM?

Cost per mille — the cost of 1,000 views. It is CPV × 1,000, and the figure ad platforms like Meta quote, so it lets you compare a creator post with running ads.

What is a good CPV in India?

On the SocialBridge roster the median is ₹0.83 per view (₹830 per 1,000 views). Below that is good value; well above it, ask for a lower rate or for extras like Stories in the same price.

Which views should I use?

For a quote, the creator's usual views: the middle of their last 10 Reels, leaving out the one that went viral. After the campaign, use the views the post actually got.