Adnan The Savage

Adnan The Savage does what a good local page should: finds the thing, tries it, tells you what it costs. A shawarma at fifty rupees. An event venue that means people no longer have to travel out of the city for a wedding. A scooter that makes the daily ride bearable. A joke about the one friend who takes shaadi food far too seriously.

His fifteen-thousand-follower celebration was held at a Jafar Nagar restaurant, which tells you the shape of the audience — this is a page rooted in specific neighbourhoods, with followers who know the streets being filmed.

The account sits at about 6,500 followers now and works in the register that local discovery needs: enthusiastic, specific and cheap to act on. For a restaurant, venue or local service, the distance between watching the reel and walking in is a few minutes.