Notes From The Work
What we've learned running creator campaigns — written for the people deciding whether to run one.
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3 posts in Data & research · Clear
Data & research · 06 October 2026 · 3 min read · by Syed Zeeshan Ali
Instagram Engagement Rate Benchmarks in India (2026)
What is a good engagement rate? Real numbers from 55 Indian creators: 11.2% for nano, 1.5% for micro and 0.6% for accounts over 100K.
Data & research · 06 October 2026 · 3 min read · by Syed Zeeshan Ali
Nano vs Micro Influencers: Which Gives More Views per Rupee?
Real rate cards and Reel views compared: nano creators deliver views at about ₹0.50 each, micro creators at ₹1.41. When each one is worth it.
Data & research · 06 October 2026 · 4 min read · by Syed Zeeshan Ali
Followers vs Views: Why Follower Count Misleads Brands (2026 Data)
We compared follower counts with real Reel views for 53 creators. The typical Reel reaches about a quarter of the followers — and smaller creators travel much further.