Anchor Aqsa Waheed

Aqsa Waheed anchors, and it shows the moment she starts speaking. Her videos are hosted rather than narrated — she is on camera, leading the viewer through a festival, a market or a salon appointment, at the pace of someone used to holding a live audience.

The range is wide: Nagpur's Marbat festival, niqab shopping in Mominpura, a jewellery bouquet instead of a floral one, a hair makeover start to finish, food between all of it. The city is the through-line, and the treatment is presenter-led, which makes the videos easy to follow and easy to trust.

She has around 25,000 followers, and the value for a brand is the delivery. Anchoring is a skill most creators do not have: a store walkthrough, an event or a launch gets a proper host — clear to camera, first take usable — rather than a reel with a voiceover stitched over it.